// 01 · IDENTITY

Brand & Identity

Brands that read the room and own it.

We design complete brand systems — from the wordmark to the brand book — for founders, labels, hospitality, and culture brands that need to look like they meant it. Senior people on every project, no junior handoffs.

NAMINGWORDMARKTYPE SYSTEMCOLORBRAND BOOKROLLOUT

▶ START A IDENTITY PROJECT ▷ SEE PRICING

// INSIDE THE SERVICE

WHAT'S ACTUALLY IN IT.

Most studios bundle. We unbundle so you can see exactly what you're paying for and what to expect at handoff.

Logo & Wordmark

The mark people see first and remember longest. Custom-drawn, never templated, always tested at scale.

Primary logo + lockups
Wordmark + monogram variants
Favicon, app icon, social avatar
Black/white/single-color versions

Naming & Verbal Identity

If you don't have a name yet — or yours isn't working — we run a structured naming process and deliver a brand voice you can actually write in.

Naming workshops + shortlist
URL/trademark availability check
Tagline + manifesto
Voice + tone guidelines

Typographic Systems

Type pairings, custom hierarchy, and licensing strategy — built for performance across web, print, and motion.

Display + body type selection
Scale + hierarchy specs
Foundry licensing
Custom letterforms when needed

Color Systems

Palettes that hold up across screens, paper, and applied environments. Tokenized for design + dev handoff.

Primary + secondary palette
Accessibility-tested contrast
Pantone + CMYK + RGB + HEX
Design tokens (CSS/JSON)

Brand Books & Guidelines

A practical document your team and vendors will actually use — not a 200-page PDF nobody opens.

Logo usage + clear space
Color, type, photography rules
Do/don't examples
Web + Figma library handoff

Identity Rollout

Applying the system across every surface you actually have — site, decks, social, packaging, signage.

Templates (decks, social, email)
Photography direction
Asset library + DAM setup
Launch sequence + assets

// HOW WE WORK

FROM BRIEF
TO HANDOFF.

01STEP 1 / 4

Discovery + audit

Brand workshop, competitive landscape audit, audience research. We come back with a positioning brief.

02STEP 2 / 4

Concept directions

We present 2–3 distinct, fully-considered creative directions. You pick one. We refine, don't compromise.

03STEP 3 / 4

System design

We build out the full identity system: marks, type, color, voice, photography. Tested across real applications.

04STEP 4 / 4

Guidelines + handoff

Final brand book, Figma library, design tokens, asset library. 30 days of post-launch support included.

// RECENT IDENTITY WORK

SELECTED
CASE STUDIES.

Brand · Packaging · Web

// ENGAGEMENT TIERS

PRICING
YOU CAN PLAN AROUND.

Ranges, not "by inquiry." Final pricing depends on scope, timeline, and applications. We send a fixed-price proposal after the first call.

TIER 01

ESSENTIAL

$1,500 – $4,000

Small businesses, food trucks, single-location services. Logo + basic color/type system. 1–2 weeks.

▸Logo (2–3 variants)
▸Color + type palette
▸1-page brand summary
▸Social profile assets

STANDARD

$4,000 – $12,000

Established small businesses or growing brands needing a full system with applications. 3–6 weeks.

▸Full logo system + lockups
▸Type + color system
▸Brand guide (~15pp)
▸Stationery + social templates
▸Photo direction

TIER 03

FLAGSHIP

$12,000 – $30,000+

Rebrands, multi-location businesses, hospitality, restaurant groups. Complete identity + naming + rollout. 6–12 weeks.

▸Identity + verbal system
▸Naming (if needed)
▸Full brand book (~30pp)
▸Application templates (10+)
▸Launch coordination

// FREQUENTLY ASKED

QUESTIONS
WE GET A LOT.

How long does a brand identity project take?+

4–6 weeks for Essential, 8–12 weeks for Standard, 12–24 weeks for Flagship. Timelines depend on review cycles and scope of applications. We give a firm timeline in the proposal.

Do you do logo-only projects?+

Rarely. A logo without a type system, color, and usage guidelines is just a mark — it falls apart the moment you apply it. We strongly recommend at least the Essential tier so the logo is supported.

Who owns the work?+

You do, fully, on final invoice. We retain the right to display the work in our portfolio with reasonable notice.

Do you handle trademark filing?+

We do availability checks (US + key international markets) during naming. Actual filing is done by your IP attorney — we coordinate, but we're not lawyers.

What if we hate the first round?+

It's never happened, but: each tier includes one major revision round and three minor rounds. If the first round isn't working, we go back to the brief — not just redraw.

// 07 · THE NETWORK

ONE NODE IN A
BIGGER SIGNAL.

Avant Garde Studio is the design house — one specialist team in a network of Miami creative brands. Need multiple disciplines under one roof? Hire the LaunchPad.

// PARENT OPERATIONLIVE