// 04 · DIRECTION

Creative Direction

End-to-end campaigns. Concept through rollout.

We lead campaigns from initial concept through photography, casting, production, and delivery. Equally happy directing a single brand film or a multi-channel rollout across OOH, social, and web.

CONCEPTART DIRECTIONPHOTO + FILMCASTINGPRODUCTIONROLLOUT

▶ START A DIRECTION PROJECT ▷ SEE PRICING

// INSIDE THE SERVICE

WHAT'S ACTUALLY IN IT.

Most studios bundle. We unbundle so you can see exactly what you're paying for and what to expect at handoff.

Campaign Concepting

From brief to fully-realized concept — including the visual, verbal, and strategic story you'll tell across every channel.

Brief interrogation
Concept territories (3 max)
Mood + reference development
Messaging framework

Art Direction

We art-direct your photo shoots, video productions, illustrators, and motion teams to keep the campaign cohesive.

Photo + film direction
Set + location scouting
Wardrobe + props
On-set creative oversight

Photography Production

We produce photo shoots end-to-end: photographers, crew, models/talent, locations, post-production.

Photographer sourcing
Production company management
Casting + location
Retouching + delivery

Casting

Models, talent, real-people casting. We've cast everything from sports campaigns to hospitality brand films.

Model + talent sourcing
Real-people / street casting
Booking + contracts
On-set wrangling

Brand Films

30s–3min brand films, anthem spots, founder stories, product launches. Concept through final delivery.

Anthem + brand films
Founder + team videos
Product launch films
Social cutdowns

Multi-Channel Rollout

Once the assets are made, we extend them across every channel — OOH, social, web, email, packaging, print.

OOH + transit
Social toolkits
Web hero assets
Email + lifecycle

// HOW WE WORK

FROM BRIEF
TO HANDOFF.

01STEP 1 / 4

Brief + concept

We dig into the business goal, then bring 2–3 distinct creative territories. We lock concept before production money gets spent.

02STEP 2 / 4

Pre-production

Casting, location scouting, crew assembly, schedule, budget. We run a tight ship — you see decks weekly.

03STEP 3 / 4

Production

We're on set or directing remotely. You're involved as much or as little as you want — most clients show up for the key days.

04STEP 4 / 4

Post + rollout

Editing, retouching, finishing. Channel-specific deliverables. Launch coordination with your marketing team.

// RECENT DIRECTION WORK

SELECTED
CASE STUDIES.

Creative Direction · Photo

Direction · Environmental

// ENGAGEMENT TIERS

PRICING
YOU CAN PLAN AROUND.

Ranges, not "by inquiry." Final pricing depends on scope, timeline, and applications. We send a fixed-price proposal after the first call.

TIER 01

SHOOT-ONLY

$3,000 – $10,000

Single photo or short-video shoot — concept, half- or full-day production, post. Great for product launches, restaurant openings. 2–4 weeks.

▸Concept + creative direction
▸Half- or full-day shoot
▸Casting + location scout
▸Edited deliverables

CAMPAIGN

$10,000 – $35,000

Multi-asset campaign — photo + short video, social cuts, OOH. 4–10 weeks.

▸Campaign concept
▸Multi-day production
▸Photo + video assets
▸Channel-specific deliverables

TIER 03

FLAGSHIP

$35,000 – $150,000+

Major brand campaigns, hospitality openings, multi-channel launches. 10–20+ weeks.

▸End-to-end direction
▸Multi-day productions
▸Talent + locations
▸Full launch coordination

// FREQUENTLY ASKED

QUESTIONS
WE GET A LOT.

Do you handle the budget for production (talent, locations, etc.) or do we?+

Either works. Most clients prefer we manage the production budget under a single line item — it's cleaner. We pass costs through at cost with a small production fee.

Will you direct the shoot yourselves or hire a director?+

Depends on scale. For most photo and short film shoots, we direct. For larger commercial productions we'll hire a director and you'll get to weigh in on the choice.

How far in advance do we need to book?+

Most campaigns book 6–12 weeks out. For productions involving major talent or specific locations, 12–16 weeks. We'll tell you what's realistic when we get the brief.

Do you do social-only content?+

Yes — we produce social-first shoots (a day of content for paid social, organic, and lifecycle) at a much lower price point ($15K–$30K range) when the brief is purely social.

Can you work with our existing brand guidelines?+

Yes — most of our creative direction work is for clients with existing brands. We push the system into new territory without breaking it.

// 07 · THE NETWORK

ONE NODE IN A
BIGGER SIGNAL.

Avant Garde Studio is the design house — one specialist team in a network of Miami creative brands. Need multiple disciplines under one roof? Hire the LaunchPad.

// PARENT OPERATIONLIVE