Motion identity for a synth-pop label that's always between releases.
A flexible motion system for an independent label so every release feels distinct without losing the master brand.
What needed to change.
Looprider releases between 30 and 50 singles a year across a roster of 12 artists. They had a static logo and zero motion language — every release was a Frankenstein cover and a different visual treatment, which made the label brand invisible.
How we tackled it.
We built a motion system around a single primitive: a concentric circle expanding-and-contracting in sync with a kick drum. Every release gets a hue (assigned by the label's A&R team from a 12-color palette) and an animation tempo (matched to the song BPM). The system runs in After Effects with editable text + color, so the label's in-house designer ships new release announcements in 20 minutes flat.
What changed.
Looprider's IG engagement on release-day posts jumped 4.1× in the first 8 weeks. They've used the system to ship 38 releases since launch with zero help from us — exactly the handoff we aim for.
WHAT THE WORK
ACTUALLY DELIVERED.
HOW IT
CAME TOGETHER.
Who shipped it.
- Brand design
- Motion design
- Sound design partner
Fast, opinionated, and genuinely fun to work with. They pushed back on the right things and shipped on time.
ONE NODE IN A
BIGGER SIGNAL.
Avant Garde Studio is the design house — one specialist team in a network of Miami creative brands. Need multiple disciplines under one roof? Hire the LaunchPad.
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