CASE STUDY · '25Brand & IdentityWeb Design & Build

Mother Co.

A candle DTC that earned its premium positioning back.

An Shopify rebuild + brand refresh for a hospitality-fragrance brand that had drifted into bath-and-body-works territory.

MOTHER CO. · '25

Mother

→ mothercandle.co

INDUSTRY

Home & Hospitality

REGION

Charleston, SC

ROLE

Brand refresh + Shopify rebuild

DURATION

7 weeks

YEAR

'25

// 01 · THE BRIEF

What needed to change.

Mother Co. started as a custom-fragrance house for boutique hotels and slowly added a DTC line that grew faster than expected. The DTC site they'd built in a hurry was undercutting the brand — over-discounting, cluttered, more 'gift shop' than 'apothecary.' They wanted to reposition the DTC line as the same premium product they sold to hotels.

// 02 · OUR APPROACH

How we tackled it.

We stripped the site back to 14 pages, retired the discount popup permanently, and rebuilt the product page around the hospitality story — every candle's product page links to a hotel that's currently using it. Brand-wise we kept the existing wordmark (which they loved) but designed a new typographic and color system around it that read 'apothecary' instead of 'home goods.'

// 03 · THE OUTCOME

What changed.

AOV up 64% in the first two months. Bounce rate on product pages dropped from 71% to 43%. The brand has since landed 4 additional hotel accounts who 'wanted what was on the site.'

// BY THE NUMBERS

WHAT THE WORK
ACTUALLY DELIVERED.

+64%

AOV in two months

-39%

product page bounce rate

new hotel accounts from DTC traffic

14 pages

down from 32

// PROCESS.LOG

HOW IT
CAME TOGETHER.

STEP 01

Content audit — 32 pages to 14

STEP 02

New typographic + color system

STEP 03

Shopify Plus theme rebuild

STEP 04

Hotel-link feature integration

// CREW

Who shipped it.

Brand design
Shopify theme dev
Copy direction

We've gone from launching once a year to launching once a month with the same team. Worth every dollar.

Jordan Webb

CMO, Mother Co.

// NEXT TRANSMISSIONS

KEEP SCROLLING.

Brand & Identity · Web Design & Build

Brand & Identity · Graphic + Print · Environmental

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// 07 · THE NETWORK

ONE NODE IN A
BIGGER SIGNAL.

Avant Garde Studio is the design house — one specialist team in a network of Miami creative brands. Need multiple disciplines under one roof? Hire the LaunchPad.

// PARENT OPERATIONLIVE