A late-night brand for coffee that doesn't sleep.
A specialty coffee brand built for 11pm cravings, 3am coders, and 6am shift workers — across packaging, retail, and a DTC site that runs all night.
What needed to change.
Nocturne came to us with a strong product (single-origin specialty beans roasted dark for late-night drinking) and the wrong brand for it — a generic warm-tones identity that read like a daytime third-wave shop. They needed a brand that owned the after-dark category their product was actually made for.
How we tackled it.
We threw out the warm palette and rebuilt around a midnight-purple base with hot magenta and amber accents — a system that reads loud on a bag, on a feed, and lit from inside a bodega cooler. We designed three packaging tiers (12oz retail bag, 5lb wholesale, single-serve drip) on a single recyclable substrate and a DTC site that defaults to a dark theme regardless of OS. The wordmark is set in custom-drawn italics with a deliberately long crossbar on the 't' — a small detail you only notice at 2am.
What changed.
Nocturne launched in 6 specialty retailers and on Shopify within 10 weeks. The brand has been featured on Brand New, picked up by 14 additional retailers across the Southeast, and grew DTC subscription revenue 312% in the first quarter post-launch.
WHAT THE WORK
ACTUALLY DELIVERED.
HOW IT
CAME TOGETHER.
Who shipped it.
- Strategy
- Brand design
- Type
- Web design
- Web dev
- Packaging production
They delivered a brand system that looks great and a website that ships. Most studios pick one. Avant Garde gave us both in 8 weeks.
ONE NODE IN A
BIGGER SIGNAL.
Avant Garde Studio is the design house — one specialist team in a network of Miami creative brands. Need multiple disciplines under one roof? Hire the LaunchPad.
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LET'S TRANSMIT.
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